Apple is the only way to go for first time smartphone users unless, everyone else in your family is already using android, or you already have a dislike for iTunes and/or Apple. The reason for this is simple. Apple is so user-friendly that a person can be four, or a hundred and four, and have no problem pointing and touching the picture, which is how you work an iPhone. This is the same reason why some people do not like iPhone’s. People who are used to Android’s more customizable and controllable operating system can find Apple boring and limited. This is why Android is a good choice for someone’s first smartphone if they are surrounded by people who already have Android devices and prefer them over Apple.